We are No.1

I can bet my last rupee that folks in the advertising world would have got to hear about the famous famous Avis advt. (in the car rental industry) that said "We are No.2. So, we try harder!" in their competitive battle with Hertz. I saw something interesting and wacky, if not particularly intelligent, in yesterday's papers. This is a print advt. for the movie channel HBO and by Mudra. It went like this "We are No.1. So, we make others try harder!" :-)