Unwind...Wind...Unwind Again...

You can see something interesting and rare if you’re in Bangalore now. Just opposite the Cantonment railway station, there are plenty of billboards. Wait, I am yet to get to the fact of the matter… :) For the past few days, 2 of the billboards that are right next to each other have the same word written on them…big and bold ….but in different fonts and for different products/services. The word is “Unwind”. One billboard says ‘unwind’ to advertise for its body-massage kits and another says ‘unwind’ to advertise for its radio (read music) services. It is sort of amusing to see the two boards next to each other read the same (the rest of the text on the billboards are of a smaller size, so what strikes one is only the word ‘unwind’). I wonder if this could be an advertising strategy….because I am sure this ‘redundancy’ will get more eyeballs…