Google - KM - Trends

After a long gap, I suddenly “woke up” to Google trends and decided to play with it. Look what I discovered! It is intriguing to see that despite all the hue and cry about KM being more about knowledge sharing, knowledge culture etc, people still seem to be interested in gathering information about KM technologies and products rather than aspects related to “knowledge sharing” and even “knowledge management”! What are your interpretations of this Google trend?