Thursday, January 12, 2006

On Google's Heels...

Is Google Pack for the Enterprise? - Link

Extract: Joe Wilcox, a Microsoft analyst at Jupiter Research Inc., said the bundle is less about competing with Microsoft than driving search traffic. "Google has more important priorities than Microsoft, and [one of those] is getting more stickiness around its services," he said. "When you buy an operating system, you are invested in it, you return to it. There's stickiness. With a search engine, you're merely typing an address in a browser. By releasing stickier products and services—Picasa, G-Mail, Toolbar—they're creating stickiness [added] to the brand."

Methinks: Wouldn’t the current magnetism be better than glue (stickiness)? ;)

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