Here's an interesting post that brings together E 2.0, the curse of knowledge, evangelization and the 'Made to Stick' concepts. Thought I'd link it up here as it reminds me of my own pet concept of communicating something via a catchy acronym (or tag line) apart from reflecting some of my personal experiences on what constitutes a 'sticky' idea.
Extract from the post which in turn must be an extract from the book, 'Made to Stick':
Made to Stick: Ideas that are successful follow the SUCCES acronym..
Simple — find the core of any idea. Focus on that
Unexpected — grab people's attention by surprising them
Concrete — make sure an idea is real and not too theoretical
Credibility — give an idea believability allow people to test it themselves.
Emotion — help people see the importance of an idea by tapping emotions
Stories — Stories are great ways to achieve all above
Coincidentally, I've been pondering over these things of late as you can observe from some of my recent musings on twitter...(read bottom-up)
And, finally, I am convinced that these ideas when combined with the Tipping Point concepts will form a significant force in any Change Management initiative. I have been playing around with these ideas for a bit and, going forward, would love to carve a 'story' out of my experiences. Let's see where it goes...! :-)
I am quite convinced that Made to Stick and Tipping Point are two books that provide an immense amount of raw material for anyone wanting to embark on a Change Management initiative...