Monday, September 26, 2005

While on Blogs....

I think it’s time organizations started using blogs effectively to tap into public minds for Ideas on how to run their company. Let’s take a TV channel – it makes absolute sense for them to tap into the general public on what kind of products to introduce and how to introduce them et al. I am sure they are in touch with their customers and prospect customers and are feeling their pulse to design their offerings. It’s just that Blogs are a great and easy-to-use tool to do this. Reading blogs that talk about TV channels are a good place to start with for the TV channel to capture the audience’s pulse. Blogs are a good way for them to pick up ideas, areas of disgruntlement etc. Much better than painstaking surveys that anyways lead to distilled crisp and quantitative outputs. There are many examples of companies like Braintrust that use the public intelligence in a systematic manner to gain business and deliver to their customers…

Only time can tell which organizations will make use of new tools to do old things in a new way. After all, the product is only as good as the process, in the long run.

1 comment:

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