Fourth are the cyborgs, companies like Google, Amazon and Apple that have been purpose-built to achieve super-human feats of innovation. You won’t find much industrial age DNA in these organizations. These companies have been built around principles like freedom, meritocracy, transparency and experimentation. They are so endlessly inventive and strategically flexible they seem to have come from another solar system—one where accountants are treated as servants rather than gods.
If you work in a company that’s merely human—one that’s riddled with stale, conformance-inducing management practices—another chirpy anecdote about Google or Apple may make you puke.
Most of our management rituals were designed (a very long time ago) to promote discipline, control, alignment and predictability—all laudable goals. But to outrun change or head off a newcomer at the pass, these processes have to be re-engineered so they facilitate rather than frustrate bold thinking and radical doing.