I have immensely enjoyed watching the Zee TV Musical Programme, Sa Re Ga Ma Pa for the past few months. (It is now drawing to a close.) So much so, that it is this programme that ushers in my weekend much before it actually comes. The weekend starts on Thursday for me. The music never fails to keep me awake and excited. For the uninitiated, this is a singing contest involving a few music directors as the mentors of the wanna-be Sonu Nigams and Shreya Goshals.
Apart from the interest that the music itself creates, there are a few other things that I have been intrigued by as well. Himesh Reshamaiah who is one of the music directors, who mentors, has been doing an awesome job of branding one of his students that he clearly wants to win the contest. Going by his flawless strategy, he could actually put a self-respecting brand director to shame. It is interesting to analyze his methods. As a caveat, let me say that he may have probably been naturally-inclined to do whatever he did and may not have done it by design. But the way he sold his product – a singer called Vinit – is uncanny. Perfect branding strategy, I would say. He has used emotions, logic, drama, and body language to appeal to the subconscious mind et al. Anyone who has been watching the programme continuously would know what I am talking about…
I am a great fan of Shaan, the programme host. He is a great host and an even greater human being. I’d actually go around asking people to vote for him rather than any of the wanna-be singers. ;) He is the epitome of humility and maybe a tough competitor to the Big B, a good blend of dignity Vs innocence. Only a really humble and yet confident singer can call another peer singer as the ‘singer of today’. Shaan referred to Sonu Nigam as the singer of today but interestingly enough, Sonu, however much I like him as a singer, has loads of arrogance and attitude. He may pass off for a self-proclaimed GOD to an Alien from Mars or whichever planet.
Here’s the most painful thing though. Today’s the grand finale of the programme (starts in another 30 minutes I guess) I’ve been watching for ages and I am not in a place where I can see the programme! :( If there’s anyone out there watching today’s episode, could you please leave your comments on this post and let me know who won the contest and what exactly transpired? Thanks a ton in advance!