CNN IB-N-DTV

Rajdeep Sardesai now stares out of huge Billboards across Bangalore at passers-by and has an extremely determined look on his face. Can’t help wondering if the determination comes from wanting to prove himself right to someone in particular. The CNN IBN ads are everywhere. Or are these ads for Rajdeep himself? Things seem to be happening to him and CNN IBN ever since he walked out of NDTV. The tagline “Whatever it takes to stand up and ask why?” is pretty creative and so is CNN IBN’s effort to do things different – Citizen Journalism etc. But the icing on the cake was a recent mailer that said CNN IBN has beat NDTV as the most viewed News Channel. What’s it all about? The words battle, ego, subtle, wash, dirty linen, and public come to one’s mind. I may be wrong. But then, I may even be right!

 

To add on to the CNN IBN positioning, the news channel does project itself as a channel with a conscience and responsibilities that go beyond just reporting. That may have a political connotation to it, but it is something that I think will appeal enormously to the involved and passionate viewer…