Thursday, February 23, 2006

CNN IB-N-DTV

Rajdeep Sardesai now stares out of huge Billboards across Bangalore at passers-by and has an extremely determined look on his face. Can’t help wondering if the determination comes from wanting to prove himself right to someone in particular. The CNN IBN ads are everywhere. Or are these ads for Rajdeep himself? Things seem to be happening to him and CNN IBN ever since he walked out of NDTV. The tagline “Whatever it takes to stand up and ask why?” is pretty creative and so is CNN IBN’s effort to do things different – Citizen Journalism etc. But the icing on the cake was a recent mailer that said CNN IBN has beat NDTV as the most viewed News Channel. What’s it all about? The words battle, ego, subtle, wash, dirty linen, and public come to one’s mind. I may be wrong. But then, I may even be right!

 

To add on to the CNN IBN positioning, the news channel does project itself as a channel with a conscience and responsibilities that go beyond just reporting. That may have a political connotation to it, but it is something that I think will appeal enormously to the involved and passionate viewer…

3 comments:

Alsi said...

u are very right...how news has just changed from plain reporting of events to.."reporting with conscience", "whatever it takes.."

Interestingly NDTV sometime back had the positioning "News not Views"...

Nowadays Newschannels provide more drama and generate more interest than most of the tv serials...and stroies are custom made to sustain audience interest....

I also hope all this bold reproting and hidden camera stories do make an positive change in our polity.

apoorv said...

You might want to check out http://warfornews.blogspot.com for more juice on news channels

Nimmy said...

Fantastic coverage of the news channels and their adventures on the warofnews blog, apoorv! :D
thank you! if only i had the time to read all these wonderful blogs more often!!