Charisma and Authenticity - Steven Pressfield says:
"I have a theory that charisma arises from authenticity. When a writer has found his voice, when a singer has discovered her style, they have power. We feel it. It draws us to them. Why? Because we want it too. We want to be ourselves they way they are themselves. One of the reasons wild animals are so compelling is that they are entirely themselves. They can’t be otherwise."
Endearing. Thought-provoking. Engaging. (Though, all these 'false' celebrities that one sees or hears about - the ones who are widely perceived to be charismatic but have some devious and manipulative thoughts underneath - need to be studied further)