Friday, January 29, 2010

Social Awakening....Jaago Re Campaign

A representative of the Tata Tea Jaago Re initiative left a comment on one of my blog posts about the movement. Thought I'd share it with you. Meanwhile, I visited the jaagore website and thought it was well-designed, bright and inspiring. Actually the website's colours are so bright that it can wake you up! :-) A perfect platform for India's youth to get together and change the country for the better.

If you're an Indian, I guess you would have surely spotted the cool Tata Tea commercials on Voting and Corruption. Here is a chance to take another step forward, register on the website, share and discuss thoughts on various topics like Voting, Education, Corruption, Children's Rights, Women's Rights, Global Warming and Health. Go ahead, wake up, grab a cuppa, join the community, see what beckons you and explore how you could potentially help India become a happier country! Three cheers to Tata Tea for stepping beyond their commercial objectives and contributing to social change in such an innovative and meaningful manner! Kudos to their CSR team and whoever else is behind this movement.


The Jaago Re campaign was initiated in the year 2007 and the objective of this campaign was to initiate social awakening amongst Indians. The Jaago Re campaign made a great impact with the ‘One Billion Votes’ campaign and are currently targeting corruption with the ‘Khilana Band, Pilana Shuru’ drive.

Recently, Tata Tea has re-launched its flagship website The portal which was, for the last one year, an online hot spot for aspiring voters to register and obtain all information related to Voter Registration, will now stand for social awakening in a broader sense. Jaago Re as a campaign has targeted the youth of the nation, urging them to take a stand on various issues such as voting and corruption and do their bit – thereby encouraging them to 'be the change they want to see’.

What makes unique is that it facilitates the flow of information and resources between individuals / groups / organizations – by bringing together, onto a common platform, those who possess information and resources and those who need them. NGOs can list themselves on the site, thereby making their presence felt with individuals who would like to work with them. On the other hand, individuals who wish to do their bit for society can volunteer their services with an organization of their choice.

It would be great if you can help us support us by spreading the word on Jaago Re's initiative through your blog. Hopefully readers of your blog, both NGOs and individuals alike, would be inspired enough to join the initiative.



Sushant Kumar said...

Nice post. I liked the beginning.

IonnKorr said...

I agree, nice post.

Greetings from Greece.

IonnKorr said...


Nice post.

Have a beutiful weekend.

Nimmy said...

@Sushant and @IonnKorr : Thanks, folks! :-)