Article 1: The innovator's DNA
"Imagine that you have an identical twin, endowed with the same brains and natural talents that you have. You’re both given one week to come up with a creative new business-venture idea. During that week, you come up with ideas alone in your room. In contrast, your twin (1) talks with 10 people—including an engineer, a musician, a stay-at-home dad, and a designer—about the venture, (2) visits three innovative start-ups to observe what they do, (3) samples five “new to the market” products, (4) shows a prototype he’s built to five people, and (5) asks the questions “What if I tried this?” and “Why do you do that?” at least 10 times each day during these networking, observing, and experimenting activities. Who do you bet will come up with the more innovative (and doable) idea?"Article 2: Learn the 5 secrets of innovation - Associating, questioning, observing, experimenting and discovering.
Extract: (This is why organizations must not demur when employees want to attend conferences. I've been repeatedly saying this to some of the people who demurred but then I was not able to quote CNN in the past)
"They are able to put together something they hear from a conference they were at last week with a briefing they're at tomorrow and come up with a new idea"