Extracts:
Innovation teams should be made up of VOLUNTEERS who are completely committed to the concept.
I don't care as much about experience as I do PASSION, since when all else fails it will be the desire and passion that pushes through the barriers.
I am interested in RULE BREAKERS.
I want people on the team who are willing to go the extra mile.
I want people who are comfortable with ambiguity, since innovation often works outside the lines of black and white, in the gray areas where there are no templates.
I want people who understand that innovation is as much about learning as it is about creating, so they understand that the ideas will occasionally fail.
I need people on the innovation team to be willing to discover what's great about an idea rather than what's wrong with it. I need the first words out of their mouths to be "What if" rather than "But". I want people who don't care how we did it before, or whether the idea has been considered before. I want people who look for opportunities for success rather than reasons not to try.
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