"We are more ready to try the untried when what we do is inconsequential. Hence the fact that many inventions had their birth as toys." Eric Hoffer
Methinks - Picking up just the first part of the quote - That's why people who are fond of being innovative/creative and wanting to explore new areas ought not to be told that they have to prove that there is an ROI. Do this and we start thinking of the consequences rather than letting ourselves go wild with innovation/creativity. Talking about this, here's another thing that I read in the papers and was impressed by - Geeth Sethi in his autobiography says that life is not about targets and numerical standards but JOY! - Happiness and joy.