a. Switching it on: If the community has been quiet for a while, all it takes is a single, short and provocative tweet to start something instantly
b. Changing the volume: Increase the number of contextual tweets and tweet-conversations to make the community think actively about something and get a bit 'louder' when needed
|Courtesy: MS Office Images|
d. Simultaneous viewing of different channels: Where else but on a micro-blogging platform can one effectively and efficiently take part in multiple conversations (on different topics and with different people) at the same time?
e. Storing favorite channels: Think #hash-tags. Tweets can easily be hash-tagged for reference by anyone and referred to at any time in the future
Can you think of some more extensions for the metaphor?