This is a brilliant all-in-one list of how organizations are making use of Social Media (Blogs, Wikis, Microblogs, Communities: discussion boards, networks, second life, Video, Podcasts, Photos, Mashups, Voting, Crowdsourcing, Meetup, Bookmarking, Widgets). The most popular, not surprisingly, seem to be Blogs, Microblogs and Communities. Goes a long way to show how social media can change the face of business. Be it communication, branding, interaction, feedback, innovation et al. I am ready to bet my last rupee that these things are and will continue to be brilliant for businesses (and non-profit), really. But only if the entity under question is so passionate and innovative that it stands out of the crowd and knows exactly what it wants out of the web 2.0 paradigm. It cannot be there to just join the bandwagon. There is so much information out there in the WWW that it will turn out to be nothing more than a sticky and horrifying mess of posts, tweets, questions, discussions, forums, files and utilities if there is no method to the madness. (What a paradox, eh? Leveraging on crowd power is by the show of leadership and highlighting differences from the rest of the corporate crowd!).
Hat-tip: Thanks to Dina for her tweet pointing to this list! :-)