Innovation...Collaboration....Customers

The discipline of innovation is practiced in many domains, notably the arts and science. When it is practiced effectively, it is invariably done within communities, among diverse individuals who share a common purpose. Energized communities characterize most innovation. Science, at its best, is intensely collaborative. Likewise in business, real innovation is often very collaborative; in fact, many new product innovations come from customers. – Peter Senge, The Discipline of Innovation