Tuesday, March 15, 2005

Are You Google Employee Material?

Are You Google Employee Material?

Wow! BTW, I came to this not because I was looking for it but in the context of an advt. (billboard types) that I saw just outside Electronics City (EC in Bangalore). The ad. bowled me over completely. Like most of what Google does, does...

This ad is for the Google R&D centre in Bangalore. Those of you who've seen it need no explanation. But if you're not working at EC or never crossed EC after the billboard was put up, then I'll have to explain and help you visualize it. The pleasure is mine. :)

If you are the imaginative type, after reading, close your eyes for best results - to let the ad sink in! :) Imagine a large white billboard with Google's logo on it; plum in the middle of the board. The logo is of course the popular and well-known/recognized colorful name that you get to see on the Google site. (nOw, they are at it again. ) The Os in 'Google' seem to lend themselves to just about anything that the latter wants to convey! ;) (Nice tip if you want to create your own brand sometime). The first O in GoOGLE is missing. Instead it has dropped off and become an apple (a yummy looking red apple) a little above the bottom of the billboard. Just below the apple is the line "Looking for today's Newtons!"

On the RHS corner is the website address which tells you where to go in case you're interested. What a wonderful ad! I just can't stop drooling over it. Anyone coming out of EC just cannot miss it -it certainly pulls one toward it. It does make use of the principle of gravity! Doesn't it? Hee Hee!

The placement of the billboard - well, that is another discussion altogether! :)

1 comment:

Veerapathiran said...

Google is google..no can beat it! whether it's the products or ads or search, they're just cool!

See their holiday logo's
http://www.google.com/holidaylogos04.html
go through all the prev years and you'd love it..

life @ google is sure seems colorful also :-)