From frivolous efforts at charity and CSR, to more serious all-round investment in support of social issues/challenges. Not always successful but fragmented and continuous focus on going green, customer delight and employee engagement.
Jargons like diversity, no discrimination and ombudsman, commercially motivated but inclusive ideas like intrapreneurship and crowd sourcing, to independent and near altruistic operations for enhancing the entrepreneurial ecosystem.
Some organizations seem to have come a full moral circle but we still have text books that claim companies exist in order to make a profit.
